Date: April 22, 2020
Time: 11:00am – 11:45am (EST)
INCREASING BUDGET PLAN CUSTOMERS
Presented by: Tim Quinn – Consumer Focus
If increasing budget plan customers is one of your goals for 2020, how do you achieve it? Develop a marketing campaign that effectively promotes your budget plans to existing and target customers. In this presentation, Consumer Focus Marketing will cover how to identify targets for your budget plan marketing strategy and how to create messages to reach them through multiple marketing channels.
Additionally, we will review recent Millennial Focus Group results that show the Millennial generation’s preference for subscription services and how energy marketers can re-energize the budget plan message to appeal to the next generation of homebuyers.
- Identify optimal budget plan targets
- Create messaging for multiple marketing channels
- Review focus group results
- Explore creative ways to re-energize the budget plan message