Unlearning Is Hard

Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them.”

Almost 100% of the objections we see relative to our offerings are based on prior behavior that has become part of a company’s DNA. Routines and mindsets become rooted in consistent behavior and thought – people and business slip into a pattern of repetition based upon ideas and actions that ONCE helped them succeed.

We aren’t judging you… The truth is, we all have something to unlearn. Every business operates with a certain number of “beliefs” that have become outdated (or even obsolete). In order to embrace new processes, we must first unlearn the older ideas that no longer serve us. Unlearning is a choice and it’s hard!

Fuel distribution companies rely on making the most efficient use of their assets. Your assets are both people and machines… Some people drive trucks, while others dispatch trucks. Your trucks and computer systems are the machines – all your assets need to evolve and work together for you to operate effectively and maximize profits.

We have several clients who have made the conscious decision to replace older methodologies with more advanced technologies (such as ADEPT™). However, as indicated earlier, there are still many organizations who are reluctant to recognize that their current model is not as effective as it may have been a decade (or more) ago.

If you are ready to let go of what you think you know and explore alternative processes to revitalize your business, check out our full portfolio of solutions for a few ideas to consider.