2023: Year In Review

How do you describe a year that began with one of the warmest winters in recent history and ends with OPEC+ members signing off on an admittedly vague plan to phase out fossil fuels at COP28? My answer is… it was better than the prior two years! We are completing a year of relative normalcy…

Optimize Your Deliveries

Deliveries need to be bigger – but not all of them

Keeping customers warm through the winter is the most important part of your business. So, it’s no surprise that deliveries are the largest component of your expenses. When you dig into ways to cut down on those expenses in many cases it comes down to making larger and (therefore) fewer deliveries. However, simply targeting larger deliveries may or may not be optimal and as such may not decrease but actually increase delivery costs! How do you define an Optimal Delivery?

Indoor Comfort Marketing 11.2023

Who’s Monitoring Your Monitoring?

Tank monitors are meant to take away the uncertainty of asking yourself, “How much will I deliver to this tank today?” Better put, tank monitors put an end to the challenge of relying on questionable K-factor consumption calculations. If you know how much you will deliver to a particular tank, you can achieve the two most important improvements imaginable: increased delivery size and optimal fleet management.

A Modern Approach to Delivery Planning

A Modern Approach to Delivery Planning

Most fuel marketers still rely heavily on K-Factors to predict, prioritize and route their deliveries. This method of calculating next delivery based upon a mathematical formula has allowed fuel marketers to operate as efficiently as possible. But are K-factors really the most efficient option?

Data, Data, Data

Data, data, and – oh, yeah – more data

They say history repeats itself and nothing is more true than when it comes to your customers. To maximize profitability, it is imperative that you look at your customer data history, leveraging it to find the ways you can increase your future profits. Weather history, degree-day history, delivery history, price history, equipment installation, and service history -- this data is your most prized possession. Not only is it your customer list and your “official record” of customer behavior – but if utilized correctly, it provides insights into their future behavior...